The Detroit-based musician initially said he would donate the money to a voter-registration group he planned to start. But his reps won’t say how much money he raised, where it went, or what that group is called.


Kid Rock sold merchandise for a fake Senate campaign in Michigan for months, all the while encouraging rumors that he would run and teasing announcements. Now that the “campaign” is officially over — spurred by Kid Rock’s “fuck no” — the artist won’t say how much money he made from the “Kid Rock For Senate” stunt or where it went.

“All proceeds go to voter registration efforts. This is not a political contribution,” said a disclaimer on the website as recently as Oct. 24, the day Kid Rock said he had never been serious about a campaign. But after BuzzFeed News began making inquiries for this story, the website was updated; the disclaimer has disappeared.

In a July statement, the artist said he was “creating a 501(c)(4)” for the “promotion of voter registration,” adding: “[M]oney raised at this time through the sale of merchandise associated with this very possible campaign will go towards our ‘register to vote’ efforts.”

“Not only can I raise money for this critical cause, but I can help get people registered to vote at my shows. Since the announcement, the media has speculated this was a ploy to sell shirts or promote something. I can tell you, I have no problem selling Kid Rock shirts and yes, I absolutely will use this media circus to sell/promote whatever I damn well please,” the artist’s statement said.

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