Simply Casual Clothing Store is owned by Rufus Bartell and has been a distinguished store on Detroit’s west side since 1997. They were previously located on Wyoming and Seven Mile, but moved to Detroit’s Historic Avenue of Fashion on Livernois in 2006. From the clothes, to the style of the building, the store is a very stylish venue to shop.

Professionals, business owners, and the faculty and student population at the University of Detroit Mercy dwell in the area. People from ages 25 to 65 shop there everyday and “there is something for everybody,” says Bartell. “Customers want quality merchandise that they can get some wear ability out of.”

Rufus is always striving to be better and challenges his staff to constantly give their best. The store’s philosophy is “live, love, serve,” and proves to be very true base on their presence on the Avenue of Fashion.


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