“To me nothing is more important than inclusion and representation for children,” he told HuffPost.

“Black Panther,” the highly anticipated Marvel movie due out in February, has become a bit of a poster child for well-done on-screen representation of people of color. So Yonkers, New York, native and marketing consultant Fredrick Joseph set out to give hundreds of Harlem kids the chance to see themselves reflected in the film.

When first creating the GoFundMe campaign on Friday, Joseph aimed to help 300 kids see the movie. By Thursday morning he’d far exceeded his initial goal of $10,000, raising more than $35,000.

Joseph plans to partner with the Boys and Girls Club of Harlem to hold private screenings for children and chaperones the week following the movie’s release. He said any remaining proceeds will go to BGCHarlem.

Read the full story HERE!